Some younger drivers take a lot of risks.  They drive impaired. They text or talk on their cells (big distractions). They speed.  And way too many end up dead or injured. Chances are, you personally know—or knew—one of them.

Can you make risky drivers do a 180?

We think you can—by making a short video about dangerous driving, entering it in our contest and sharing it with your friends.

To be eligible, you must be 19-25 years old and live in B.C.

Video categories and prizes

This year, there are new video categories to inspire your creativity. Check out the prizes!

How the contest works

Here are the basic steps:

1. Pick one topic: impaired driving, distracted driving or speeding.
2. Choose the video length: 12, 27, or 60 seconds.
3. Produce an original piece, in any genre or style, that gets your message across to people your age. To make your video, you can use a flip camera, smart phone or any other kind of video recording device.
   (Videos entered in the category, best video shot on a mobile phone device, must be shot on a … wait for it … mobile phone.)
4. Between Sept. 1-30, 2012, enter your video in our contest. (An entry form will be provided on this site.)
5. Get your friends to vote for their favourites on the 180 YouTube site.

MORE DETAILS

1. ICBC is inviting 19-25 year olds to create short videos that will challenge their friends to “do a 180” and avoid risky driving habits such as speeding, distracted and impaired driving. The contest is designed to engage youth in promoting road safety among their peers.
2. ICBC’s 180 video contest runs September 1 - 30, 2012.
3. The contest is open to any B.C. resident who is 19 to 25 years old.
4. Prize packages (valued up to $8,000) will be awarded to the best 60 second, 27 second and 12 second videos that address one of three road safety issues affecting youth: speeding, distracted driving and impaired driving.
5. To learn more, visit www.180videocontest.com and get updates on the 180 Facebook page.

Winners will be announced in November.